Investigate, document & discuss examples of how graphic designers have used visual devices to communicate messages, ideas or concepts in their work.
Visual Synecdoche
This term is applied when a part is used to represent the whole, or vise versa. Quite simply, the main subject is substituted for something that is inherently connected to it.
- Statue of Liberty: New York
- Big Ben: London
- Apple: Macintosh
- Pyrimids: Egypt
I thought this was quite a good example of a synecdoche simple because of the Eagle and it's association with America. Also, stars and stripes are immidiately associated with America obviously because of the flag.
Visual Metaphor
A visual metaphor is used to transfer the meaning from one image to another. Although the meanings may not have no close relationship, a metaphor conveys an impression about something relatively unfamiliar by drawing a comparison between it and something familiar.
Examples:
- Big Apple: New York
- Mouse: Computer device
- Light bulb: Idea
- Red heart: Love
Visual Metonym
A visual metonym is a symbolic image that is used to make reference to something with a more literal meaning.
Examples:
- Yellow Cab: New York
- Black Cab: London
- Cross: Church
- Kangaroo: Australia
I've really struggled finding examples of these, so I apologise if some are wrong.
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